Beauty Brands was founded in 1995 by Bob Bernstein on the idea of providing beauty needs in one location, saving customers time and making them feel beautiful. At that time, Beauty Brands was the first retail company to combine a full-service salon and spa within a dynamic retail store, a revolutionary concept in the beauty industry in the mid 90’s. In 2013, the company was sold to and operated by a private equity firm. In 2019, the Bernstein family proudly reacquired Beauty Brands and reset the brand intention to focus on what really matters-the customer.
Today, Beauty Brands has become a true home for beauty. A place where the beauty within is celebrated. A place that houses all things hair, makeup, skin and nails, plus knowledgeable associates to guide you along your beauty journey. We’re more than a salon, spa & store. We are a family, and we treat everyone who walks through our doors as such. Just like a home, we want you to feel special, comfortable, valued, welcomed and understood every time you visit.